Elearning! Magazine: Building Smarter Companies via Learning & Workplace Technologies.
Issue link: http://elmezine.epubxp.com/i/102793
BEST OF Video Capture, Production, Publishing Solution Category Winner (tie): Brainshark W ith Brainshark's cloud-based sofware, you can easily transform static content into voiceenriched video presentations that can be accessed anytime, on-demand...and tracked so you can measure the efectiveness of your communications. Creating Brainshark online video presentations is quick and simple to do. Once you've prepared your content — PowerPoints, documents, photos or video clips — simply log in to your Brainshark account over the Web, upload the content, and then optionally add audio by phone, microphone or MP3 upload. Te patented system guides you through a step-by-step process, allowing you to instantly transform your content into voice-enriched online video presentations. Presentations can be shared as links in an email, posted to social media sites, or embedded in blogs or websites. Tey can also be delivered securely via Brainshark login or from your own portal or learning management system (LMS). Because your presentations are hosted by Brainshark, they can then be accessed by your audiences anytime, on-demand from desktop or mobile devices. Once your presentations are viewed, you can track the viewing details, including who viewed, what they viewed, when they viewed, and even where they viewed. You can receive email alerts with the viewing data or log in to your Brainshark account to access online dashboards and reports. Brainshark's powerful tracking capabilities enable you to measure the efectiveness of your communications and prioritize follow-up activity with viewers. Brainshark's core capabilities enable people to quickly and easily create, share and track online and mobile video presentations that are powered by the Brainshark CST Platform, the foundation for all of Brain- shark's online video presentation solutions. In 2013, Brainshark will release dramatic improvements to the mobile player and mobile viewing experience to make it more interactive. WHAT BRAINSHARK SAYS: "We're real excited," says CMO Andy Zimmerman. "Te fact that the Best of Elearning! award is voter-based is a real testament to the impact our product has had in the training/elearning world. Tis is our third year winning this award, so we're also excited about our consistency among our customers. We defnitely are proud of this award." Adds vice president of marketing Joan Babinski: "Coming from our customers, it means a lot to know that they take the time and efort to say such nice things about us." KEY CUSTOMERS: >> Franklin Templeton >> Staples >> Warner Bros. WHAT CUSTOMERS SAY: >> "Excellent support coverage with live chat, telephone and online knowledge center" >> "Flawless Powerpoint integration" >> "Converts over 100 types of video, simple and fast integrated development tools" COMPANY HISTORY: Brainshark was founded in 1999 by current CEO Joe Gustafson. Te goal was to democratize the use of multimedia, making it possible for anyone — unencumbered by time, cost or technical barriers — produce powerful business communications. By making it easy to create an immersive, interactive communications experience including audio and visual components, Brainshark was dedicated to helping organizations improve the reach and results of their messages. From this vision, the Brainshark platform was born, enabling the average businessperson with only basic tools, like PowerPoint and the phone, to add their voice to static content and create high-impact video presentations. Before the ideas of user-generated content, sofware-as-a-service and online video became standard practice, Brainshark was already pioneering these concepts to enhance business communications. Between 1999 and 2005, Brainshark raised $23 million in venture capital; began turning a proft in 2006; and has continued to grow. Over the years, Brainshark has developed and launched a comprehensive product portfolio, including the fagship Brainshark Presentations solution and advanced enterprise applications such as Rapid Learning for learning management and Trusted Networks for channel communications. Brainshark also addresses the needs of individuals and small businesses with the myBrainshark free solution launched in 2009, and the myBrainshark Pro Series launched in 2010. CONTACT INFORMATION: BrainShark 2 University Ofce Park 51 Sawyer Rd. Waltham, MA 02453 (781) 370-8000 or (866) 276-7427 AWARDS OF EXCELLENCE (SEE PAGES 41-43): >> Sonic Foundry Government Elearning! December 2012 / January 2013 35