Elearning! Magazine

Market & Media Guide 2013

Elearning! Magazine: Building Smarter Companies via Learning & Workplace Technologies.

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Public Sector Government Elearning!: Powering the Public Sector with Learning & Workplace Technologies Celebrating five years, Government Elearning! is the exclusive voice of the $100 billion public-sector learning market.1 A two-time award-winner, Government Elearning! magazine is the premier resource for federal, military, state, local agencies, non-profits and higher education leaders who drive organizational performance with learning and workplace technologies. Goverment Elearning! Magazine Circulation1 52,481 90% Government Elearning! Serves Your Buyers 49% Government Elearning! magazine & e-zine: 52,481 subscribers, 120,000 readership, 750,000 impressions2 All, 100% of Government Elearning! subscribers have an active or planned enterprise learning initiative.3 The typical subscriber invests $7.0 million on e-learning and $14.65 million on enterprise-wide learning initiatives.3,4 These buyers are among the largest employers in America, with 33,990 employees on average. Circulation by Title: Circulation by Organization: Executive/Legislative/Policy Leadership/Officer 8653 16% HR/Talent/Workforce Management 11757 22% IT/Tech/MIS/Ops/Finance/Acctg/Project/Admin, Contract/Eng Mgt 10226 19% Trainer/eLearn/Educator/Developer/Ops/Analyst/ Media/Other Non-Mgt 21845 43% Total 52481 100% Federal (non-Military) Subscribers Management eSubscriber Reach Mgt Reach 13121 25% Military/Defense Contractor 8397 16% State/County/Local & Other Government 8922 17% Post Secondary Education Public Sector Subscribers' Buying Power4 17843 34% Association/Non Profit 4198 8% Total 52,481 100% (Annual average per subscriber) $7.0 Million on E-learning Who You Miss Without Government Elearning! You can miss up to 99% of this targeted audience, if you miss Government Elearning! magazine. Despite the planned investments and size of organization, these buyers are overlooked by other media channels. Subscribers by Media Channel2 n Overlap n Miss $14.65 Million on Enterprise Learning Government Public Manager Federal Computing Government Elearning! 100% 1% Week 14% Executive 16% Government Technology 22% CLO 20% Source: 1) Ambient Research 2)Publisher's Own Data 2012 3) Government E-learning Reader Study 2012 4) Government E-learning Reader study 2011 Contact Sales: 888-201-2841 or sales@2elearning.com 7

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