Elearning! April

2013

Elearning! Magazine: Building Smarter Companies via Learning & Workplace Technologies.

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Business continuity. Te used a continual sequence that presented content, gave them time to refect and then apply the new knowledge. Ten they once again presented content, gave out reminders, and then let them apply the knowledge. And fnally, they presented the content again, assessed their performance, and then let them re-apply the knowledge. Tat sequence moved the sales experience along the curve from knowledge acquisition, to positive attitude development, increased skills, and fnally to the creation of good habits. And surprisingly, all of this was supported by relatively inexpensive SMS messaging. LESSONS LEARNED Moxley and his small team say they learned many lessons. First and foremost, he recommends listening very closely to what the users want and their limitations on attending learning venues. Afer that, he stresses the importance of integrating the mobile learning into an LMS/HRMS for course and completion management tasks. He also recommends looking for good test development tools, and to remember to keep events and lessons short and simple. And fnally, he recommends the use of triggers via SMS messaging (see box for some thought-provoking statistics), and reminders to make the learning experience "sticky." Thought-Provoking SMS Statistics >> 6% of Americans have a Twitter account. >> 37% of Americans actively use email. >> 51% of American have a Facebook account. >> 92% of Americans have a cell phone. >> 98% of those cell phones are text-enabled. >> 97% of text messages are opened. >> 95% of those opened text messages are read within fve minutes of delivery. >> 70% of consumers prefer to receive information and offers by text. >> 30% of coupons recipients redeem are mobile offers. >> 15% of consumers admit to spending more on a specifc brand based on mobile marketing. >> 33% of American acknowledged using a mobile coupon within the past month. >> The average ROI with mobile marketing is $10 on every $1 spent. Government Elearning! April / May 2013 21

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