Elearning! Magazine: Building Smarter Companies via Learning & Workplace Technologies.
Issue link: http://elmezine.epubxp.com/i/133739
How Learning Is Evolving BY CATHERINE UPTON AND JERRY ROCHE E-learning practices (as opposed to traditional instructor-led classroom practices) continue to grow among all organizations both public and private in the United States. On the corporate front, however, changes are most evident. Corporations are shifing emphasis to developing high performance teams and continuing to serve the extended enterprise with customer, partner and dealer training. In the U.S., investment in e-learning will increase to $4.5 million in 2013 per respondent, according to the 2013 E-learning User Study: Private Sector conducted by Elearning! magazine.Tat's a 28% increase over 2012 and the third straight year of double-digit growth. Te survey also notes that enterprise learning budgets averaged $6.2 million, up slightly from 2012's $6.07 million annually per respondent. In the public sector, the annual learning and workplace technology (e-learning) budget is $6.9 million, almost level with $7.0 million in 2012. tems (LCMSs) and talent management systems (TMSs) are all experiencing very high rates of growth, given their installed bases. Additionally, training priorities have shifed slightly since last year's survey from sales-focused initiatives to team sofskills development. In other words, the emphasis is moving toward building highperformance teams. Thirty-nine percent of respondents report e-learning deployment in multiple U.S. locations while 37% deploy e-learning in multi-national sites; and 24% report e-learning in one location, up from 16% in 2012. When it comes to training priorities, Compliance repeats are top priority among 58% of respondents. Te next four are in a virtual tie: Desktop/IT, Professional/Industry, Product Training and Management/ Supervision. Drops were seen in product training and sales & marketing of 2 points, indicating a broader focus on developing skills across the enterprise. SYSTEMS AND TOOLS (TABLES 5-6) E-learning Development Tools (used by 75% of respondents), Assessment & Testing Tools (68%) and Web Conferencing Tools (71%) top the list of tools and solutions in current use. In this study, companies that plan to purchase a cloud-based (sofware-as-aservice) LCMS are projected to grow by 56% in 2013. Likewise, cloud-based TMS Table 1. TRAINING PRIORITIES (CORP) CURRENT TRENDS E-learning, virtual learning and blended learning continue to grow in adoption. Sixty percent of training hours are being deployed outside the traditional instructorled classroom, to include e-learning, social learning, self-paced, blended, virtual classrooms and online meetings. Refective of that, learning management systems (LMSs), learning content management sys- 2013 TREND Compliance 1st 1st(58%) same Desktop/IT training 4th 2nd(51%) +2 Professional/Industry 3rd 3rd(50%) same Product training CORPORATE SECTOR 2012 2nd 4th(48%) -2 Management/supervisor 5th 5th(47%) same Leardership development 6th 6th(41%) same Interpersonal skills 9th 7th(37%) +2 Customer service 8th 7th(37%) -1 Sales & marketing 7th 9th(31%) -2 Certifcation 10th 10th(28%) same Train-the-trainer 11th 11th(25%) same NOTE: Percentages total more than 100% due to multiple responses Government Elearning! April / May 2013 23