Elearning! Magazine: Building Smarter Companies via Learning & Workplace Technologies.
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research:LMS/TMS TABLE 6. BRAND AWARENESS Talent system buyers' top 'musthaves' in their future systems are: Skills Gap Analysis, Career Development, Performance Management and Performance Reviews. LEARNING MANAGEMENT SYSTEMS Unprompted Prompted Improvement 2012 2013 2012 2013 2013 Blackboard 31% 28% 64% 63% +38 SumTotal Systems 24% 26% 32% 35% +9 Moodle 18% 25% 65% 63% +38 Saba 34% 22% 57% 48% +26 SAP/SF/Plateau 19% 13% 27% 65% +52 Cornerstone OD 19% 14% 49% 25% +11 Oracle/Taleo/LDC 22% 11% 43% 54% +43 Skillsoft 9% 6% 53% 46% +44 Desire2Learn 3% 4% 0% 23% +19 IBM/Kenaxa 1% 3% 19% 23% +20 Meridian KSI 4% 2% 19% 17% +15 TALENT MANAGEMENT SYSTEMS Unprompted Prompted Improvement 2012 2013 2012 2013 2013 Oracle/Taleo/PS 76% 66% 38% 59% -7 SAP/SuccessFactors 28% 31% 26% 54% +23 Saba 19% 24% 40% 50% +26 Cornerstone OD 20% 16% 49% 32% +16 Halogen 9% 15% 22% 20% +5 Silkroad 6% 12% 17% 22% +10 SumTotal Systems 15% 6% 19% 41% +35 Kronos 6% 6% NR 39% +33 PeopleFluent/Authoria 2% 4% 5% 8% +4 IBM/Kenaxa 2% 4% NR 27% +23 ADP/Workday 6% 1% 27% 27% +26 and Assessment (-14) and On-Demand Learning Options (-11). In most cases, the drivers are maturing markets or conditions. TAKEAWAYS >> Te LMS and TMS is increasing in importance in the enterprise, evolving with more features and services. >> Te functions of LMSs and TMSs are becoming more diverse. While 82% of respondents use LMS/TMS to support employees in the traditional sense, 62% report supporting external constituents versus just 53% in 2012. >> Satisfaction with current LMS or TMS is a reoccurring problem with owners. 34 April / May 2013 Elearning! >> >> >> >> Improvement in buyer knowledge should aid in system selection and satisfaction in future years. Fully 99% of respondents call themselves "familiar" with LMSs and TMSs; 30% percent rank themselves "expert." For LMSs alone, 77% of current owners consider themselves "expert" or "very familiar." Getting TMSs to "play well" with other systems is a key priority for current system owners. Potential buyers ranking Interoperability higher than ever is an indication the importance that LMSs and TMSs must work well with other enterprise systems. Large gaps between unprompted and prompted brand awareness indicates a >> >> >> >> great opportunity to convert prospects into customers with brand marketing investments. When the unprompted-prompted gap is close, it indicates that brand has saturated its segment and needs to expand outside the core base into other venues to grow. SumTotal Systems and Cornerstone OnDemand are at this level. Further consolidation across the LMS category saw signifcant loss of brand awareness for Taleo, Learn.com, Plateau and GeoLarning (now marketed under Oracle, SAP and SumTotal Systems, respectively). Tis creates opportunity for independent brands like Desire2Learn, Meridian KSI and others. Only 54% of all respondents could name a TMS brand unprompted. Meaning, education is needed to improve the adoption rate and value proposition of this solution. Potential buyers ranking Interoperability higher than ever is an indication the importance that LMSs and TMSs must work well with other enterprise systems. --- Te Learning & Talent Management Study is conducted annually by Elearning! and Government Elearning! Magazines. Past studies can be downloaded and benchmarked against current year. Learn more at: www.2elearning.com