Elearning! April

2013

Elearning! Magazine: Building Smarter Companies via Learning & Workplace Technologies.

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60 Figure 2. Use of Video Tools Best-in-Class All Others 76% 50 Percentage of Respondents, n=262 nifcance of self-service learning portals among Best-in-Class organizations. Mobile and social learning tools fulfll this need for self-service access to content, encompassing real-time chat, access to frequently asked questions, blogs and wikis, on-demand access documents, courses and video learning. Additionally, 67% of Best-in-Class organizations indicate that they have identifed subject-matter experts and made them available to others to support learning efforts. Mobile and social tools can help that one individual subject-matter expert not only reach more learners, but they can also help capture the interactions and insights of that subject matter expert. And increasingly, video is the medium by which those interactions and insights are captured. Learning and compliance ofen go handin-hand within organizations as well, and this is an area where video can be extremely helpful. By capturing a class or learning event that is tied to compliance needs on video, organizations can ensure that everyone who views that content is getting the exact same message and learning to do things the exact same way. Organizations ofen turn to external providers to provide them with access to a consistent, compliant learning content. Tey also turned to external providers to help them with the breadth of content they would like to ofer via video. Amassing a searchable database of video content can take time, so organizations are exploring options they give them access to both in-house and externally created video content. The idea of user-created video content is also intriguing in corporate learning. Learning leaders may struggle with the idea of giving up control over content, but the reality is video is being used for learning whether approved by corporate or not. One learning leader interviewed during the course of Aberdeen's research had gone out to his organization to understand how they were using video for learning. He found employees who had Googled YouTube videos on everything from learning to tie a tie before their job interview, to how to install some of their products. External video content of unknown origin was superseding internal learning content. Organizations should keep this in mind and work to harness 81% 68% 40 61% 61% 30 51% 51% 51% 20 10 0 Instructional video content Virtual instructorled training via online video User-created video User-created video content content Source: Aberdeen Group, Oct. 2012 Organizations not already using video learning should start exploring their options now. the power of internally created video. It can also play a role in compliance, or video may be used to track individuals demonstrating a particular competency. And quick cell phone video of everything from setting up store displays, to how to handle a particular customer situation, to how to use your LMS to sign up for courses can be powerful additions to the learning arsenal. KEY INSIGHTS The use of video in the corporate environment will continue to expand in the coming months and years. Organizations not already using video as a significant part of their overall learning strategy should start exploring their options now. Providing video collaboration and streaming tools, access to both internally and externally created content, and even the creation of company specific video content internally are all part of the mix for top-performing organizations. And particularly given the challenges organizations face when it comes to developing the next generation of talent, video can be a powerful way to capture the insights of your existing experts and use them to develop the next wave of leaders. — Mollie Lombardi is principal analyst for the Aberdeen Group Human Capital Management research practice. She has surveyed and interviewed thousands of end-users to better understand the key challenges facing today's HR and talent management leaders, as well as uncover the Best-in-Class strategies, capabilities, tools and technologies they are using to address those challenges. Lombardi is also a popular speaker at Elearning! Magazine events. For more information on this or other research topics, visit www.aberdeen.com. Government Elearning! April / May 2013 37

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