NEUROSCIENCE,
A REVOLUTION IN
CORRECTLY IDENTIFYING THE
CUSTOMER'S BUYING PREFERENCE
AND RESPONDING TO IT
APPROPRIATELY IS CRUCIAL.
BY CHRIS NORTON
It can sometimes appear that there has
not been much progress in the technique
of selling since the frst caveman fogged
a furry mammoth skin to his neighbor,
swearing that his spouse would be delighted with the purchase.
Elearning! June / July 2013
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