Elearning! Magazine: Building Smarter Companies via Learning & Workplace Technologies.
Issue link: http://elmezine.epubxp.com/i/611643
Elearning! December 2015 / January 2016 17 BY CHRIS OSBORN AND VICKI HOUSTON Red Roof Inn's stated corporate goal is to be the No. 1 hotel in the economy segment of the hospitality industry. But the hospitality industry is frequently among the hardest hit during economic downturns as people fnd less discretionary income to spend on travel — particularly when competing in the economy segment of the industry. So fnding any edge to win business and build customer loyalty is absolutely essential to success. Reaching No. 1 in any industry for any organization is extremely challenging. But the challenge is compounded a bit by the organizational structure of Red Roof Inn — a common occurrence in the hotel industry. Properties are a blend of corporate-owned and -operated and franchise-owned and -operated. Terefore, to bring the entire chain into one unifying customer-centric culture requires management skills that are complex and high-touch. Communications to RED Academy: Red Roof's Learning Pathway to a Competitive Advantage Te academy was designed to test, evaluate and adjust the learning program in incremental steps as needed.