Elearning! Magazine: Building Smarter Companies via Learning & Workplace Technologies.
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research:LMS/TMS CHART 2. LMS/TMS GRADE CARDS Percentage of respondents who gave a specific grade Feature set Reliability Ease of use Flexibility Cost to operate Quality of service Timely updates Overall Value Interoperability to their current learning and/or talent management solution Excellent Good 15% 26% 12% 43% 45% 38% 11% 36% 19% 15% 16% New features & capabilities 13% Support of platform Scaleablity 20% 24% 23% 7% 38% 41% 41% 32% 39% 35% 31% 31% CHART 3. IMPORTANT FACTORS WHEN SPECIFYING AN LMS/TMS VENDOR Price Customer service Quality SCORM-compliant Interoperability Vendor reputation Award-winning solution 2012 88% 76% 73% 66% 59% 27% 24% Open architecture-compliant 15% 2011 89% 72% 92% 60% 72% 33% 10% 19% have multiple TMSs deployed in the organization, down from 11 percent in 2011. (See Chart 5) >> Respondents were asked to name the top three LMS or TMS brands that came to mind, unprompted. Eighty- four percent of respondents could name Fair 29% 21% 32% 34% 29% 29% 27% 32% 29% 27% 30% 42% Poor 7% 4% 15% 13% 8% 11% 8% 14% 7% 11% 12% 13% Very 4% 4% 6% 6% 4% 7% 8% 5% 4% 4% 6% 2012 2.54 2.85 2.41 2.33 2.56 2.52 2.49 2.26 2.62 2.66 2.57 2.18 (2011 Poor Grade Grade) 6% 2.47 2.80 2.41 2.28 2.52 2.45 2.35 2.30 2.48 2.50 2.56 2.22 at least one brand of LMS, down from 95 percent in 2011. >> For the second year, SumTotal Systems leads in brand recognition, maintaining an 11 percent share. >> Moodle (+47 points), SkillSoſt (+47) and Blackboard (+33) lead in Improvement in awareness from unprompted to prompted queries. Saba returns to the top brand (unprompted), followed closely by Blackboard, which edges out SumTotal Systems for 2012. Saba drops in unprompted awareness, but at a slower rate than SumTotal, which declines 16 points in unprompted awareness in 2012. >> Further consolidation across the LMS category results in significant loss of brand awareness for Taleo, Plateau and GeoLearning — now marketed under Oracle, SAP and SumTotal Systems, respectively. Tis creates opportunity for independent brands, including NetDimensions, Meridian KSI and others. >> When furnished with a list of LMS brands (prompted), the top brands were Moodle (65 percent), edging out Blackboard (64 percent), with Saba (57 percent) dropping to No. 3. >> Of owners, top TMS brands owned are: (1) Oracle 26 percent (versus 2011 with Peoplesoſt's 13 percent and Taleo's 8 percent); SuccessFactors and In- house/Custom-built tied at 10 percent; Cornerstone On Demand and Rypple tie at 5 percent share. ADP, Workday, Kenexa, Halogen, Meridian KSI and Silkroad are all at 3 percent. >> With continued mergers and acquisitions within the learning supplier industry, we see many shiſts in LMS brand ownership. Te consolidation seems to have created a migration to independent LMS brands with Cornerstone On Demand and NetDimensions benefiting most. >> In 2012, respondents had to specify a TMS (not an LMS) in the prompted responses. Some brand rankings suffered from this change in query. >> Unprompted, 67 percent of respondents can name one or more TMS brands, down from 75 percent in 2011. >> Consolidated brands do not retain 100 percent of brand awareness ratings 22 July / August 2012 Elearning!