Elearning! Magazine

DEC 2016 - JAN 2017

Elearning! Magazine: Building Smarter Companies via Learning & Workplace Technologies.

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Ti s 5 Tips for Maximizing Your Learning Content Investment Don't Just Build and Forget BY LUKE HICKEY Stuck in inflexible pages, much of today's learning material remains trapped in traditional formal vehicles like elearning courses or presentations. As a result, learning content – and the time and effort that goes into it – is oen poorly leveraged. But it doesn't have to be that way. STRIVE FOR SINGLE SOURCE, MULTI-PURPOSE CONTENT Organizations are awaking to the importance content plays as a competitive differentiator and are now demanding tools and processes that allow them to gather, create, organize, disperse, and re-use learning content in multiple ways, across multiple learning vehicles. Today's learning content de- velopment tools need to support the creation of single-source, multi-purpose content for both formal and informal learning experiences. As you build out your learning content strategy, look for tools and processes that allow your organization to col- laboratively create content that can be used at multiple times of need — from formal learning through to application on the job — and let you to measure its effectiveness. FIND THE RIGHT TOOLS ere's been a rush for author- ing tool vendors to get on the responsive band-wagon. at's great news for those wanting to develop content that can be accessed on multiple devices and used in multiple ways, but beware, not all responsive tools are created equal. Truly respon- sive content means developers can build rich learning experi- ences without worrying about specific devices or multiple ver- sions of the same content. Stay away from vendors that enforce a dumbed-down ap- proach to learning content de- velopment. Templated, fill-in- the-blank, or block-based tools help get stuff out the door and satisfy the responsive check- box, but they oen don't satisfy the learning need. TAKE ADVANTAGE OF THE POWER OF MANY Today's learning organiza- tions must adjust to the rapidly changing content requirements of their audiences. Whether it's evolving regulations, product updates, or changing business drivers, training departments must deliver content that is relevant and useful — with little or no delay. While there are still content developers that work alone, team-based devel- opment models have become the norm because they can leverage the collective skill and expertise of dispersed teams. To make the most of the time and dollars spent on learning programs, all learning stake- holders (authors, subject matter experts, sponsors) need to easily engage in the development pro- cess. Explore integrated, collab- orative development platforms that satisfy the needs of all your learning stakeholders. LOOK TO THE FUTURE Future organizational learn- ing success means making the right tool and process decisions today. e history (and current state) of learning technologies is full of horror stories about costly investments in propri- etary technologies that lock up content and make it unusable beyond its initial purpose. Es- chew propriety technologies and focus on vendor neutral, standards-based platforms. You'll own your own content and be able to re-use and re- purpose it freely — both today and tomorrow. DON'T SETTLE FOR LESS Learning content developers need to make the best learning experiences possible — quickly and efficiently. Don't settle for an uncompromised content devel- opment experience. Platforms and tools exist that offer both powerful features AND simple- to-use environments. Search out robust, scalable solutions that give you the power to create meaning- ful learning content, without the need for complicated interfaces or programing languages. IT'S ALWAYS ABOUT CREATING GREAT LEARNING EXPERIENCES How your organization gathers, creates, organizes and disperses content to support its business goals can mean the difference between market leadership and failure. Always keep in mind that it's not about creating great eLearning, it's about building and sharing great learning experi- ences — and then maximizing your content use and value. -- Luke Hickey is CEO of dominKnow Learning Systems, a multiple winner of 2016 Best of Elearning! award. Learn more at: www.dominkow.com Elearning! December 2016 / January 2017 49 p Tips Learning Content

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