Video Captures the
Imagination
Of Designers and Learners Alike
VIDEO CAN BE FUN, BUT BUSINESSES REALLY CARE ABOUT HOW
VIDEO LEARNING CAN IMPACT REAL
ORGANIZATIONAL GOALS.
BY MOLLIE LOMBARDI,
ABERDEEN GROUP
Video has become an ever-present aspect of our multimedia lives. We can
video chat at the click of a mouse.
Dance crazes are sparked by viral video
clips. And who doesn't love a cute cat
video? So it's not surprising that when
faced with the question of "how do you
do that?", individuals increasingly turn
to the Internet, where they can instantly
find full-color, close-up videos on how
to do almost anything.
Recent Aberdeen Group research on video learning showed that top-performing
enterprises are learning how to harness
the power of two-way video learning,
providing access to video content from
subject matter experts, and even enabling
workers to create their own videos as
powerful ways to share knowledge and
support traditional learning eforts.
Government Elearning! April / May 2013
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