Elearning! April

2013

Elearning! Magazine: Building Smarter Companies via Learning & Workplace Technologies.

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videocapturestheimagination 100 Figure 1. Video Content Improves Results Using Video Content Not Using Video Content Percentage of Respondents, n=262 81% 80 76% 68% 61% 60 61% 51% 40 20 0 Organizational goals achieved Employees highly engaged Key positions flled internally Source: Aberdeen Group, Oct. 2012 THE LEARNING CHALLENGE Today's organizations are constantly shifing to keep up with marketplace demand, and they look to learning to help keep their staf, customers and other stakeholders aligned to these continual shifs. Many organizations also face critical skill shortages, and understand that they must build these critical capabilities from within. But when it comes to using learning to overcome these obstacles, organizations face two key challenges: reinforcing formal learning back on the job (cited by 57% of respondents as one of the top two most critical challenges executing learning strategy) and linking learning programs to business results (cited by 43%). Luckily, video learning technologies can help overcome these challenges. While the data clearly shows that the instructor-led, formal training programs are still the most widely used learning modalities (cited by 91% of survey respondents) top-performing organizations are looking for tools that help them support their formal learning programs afer the fact. Tools like video, which can be accessed on demand or that can enable people to ask experts for help, are critical to supporting this goal. Video can help engage individuals that are visual learners, and particularly when video is divided into short searchable 36 April / May 2013 Elearning! chunks, it is useful for learners who respond best to just-in-time learning that is applicable to the current challenge at hand. Video is also useful tool to capture knowledge from experts. When someone is asked a question and records their answer on video, it becomes part of the knowledge base for the organization and captures that expertise. It is also clear that the use of videodelivered content is helping organizations achieve business and learning success, as illustrated by Fig. 1. Organizations using video as the delivery mechanism for learning content are improving their overall achievement of organizational goals, are doing better when it comes to engaging employees, and are also more successful in developing their own internal candidates for key positions (including leadership and customer critical positions). When video content is integrated as part of a learning strategy, it is helping organizations achieve diferentiated results. It is also important to note the video content is infuencing overall business performance, enhancing the individual experience, as well as helping organizations mitigate the critical external challenge — that of limited skill availability in the external marketplace. ALL VIDEO IS NOT CREATED EQUAL Te phrase "video content" encompasses several diferent types of video uses. Tey can include externally sourced video content designed specifcally for corporate learning, internally generated video, video conferencing and support of formal learning events, and more. Fify-nine percent of all Best-in-Class organizations from Aberdeen's latest Learning and Performance study indicate they are using some form of video content. But as Fig. 2 illustrates, organizations are also using two-way video, user-generated video and video collaboration tools as part of their learning strategy. Top-performing organizations should look at video as a suite of solutions that can ofer a variety of benefts. Te ability to stream video content, interact via video, create, store, and search for video are all critical capabilities within a well-rounded learning strategy. And in particular, organizations look to avenues to record, store and share user-generated video as Best-in-Class organizations are almost twice as likely to utilize user-created content as part of their learning strategy. THE INTERSECTION OF MOBILE, SOCIAL AND VIDEO Emerging technologies are helping topperforming organizations overcome critical learning challenges by keeping new information top-of-mind and readily accessible afer formal learning events. Learners can access bite-size chunks of content on the go, or search course curriculum to fnd what they need on the job. Tree critical strategies that ofen go hand-in-hand by the use of mobile, social and video learning: Best-in-Class organizations are 93% more likely to have social learning as part of their formal learning strategy (54% vs. 28%); 94% more likely to leverage user-created video content (35% vs. 18%); and 119% more likely to use mobile learning solutions (35% vs. 18%). Given the focus of organizations on using learning to help them be agile and respond to performance management challenges, the continued adoption of these emerging learning technologies — and their correlation to top performance — makes sense. Te research has also shown the sig-

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