Elearning! Magazine: Building Smarter Companies via Learning & Workplace Technologies.
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Elearning! February / March 2015 33 EET platforms can be simple or robust depending upon the capabilities, ac- cessibility and content delivery modes preferred. In the E-learning User Study, more than 35 percent of EET systems of- fer video, mobile learning, collaboration and multiple content libraries to their customers, supply chain and affiliates. (Fig. 5) BENEFITS OF EET >> Stimulate customer success by pro- moting best practices so customers get maximum value for products and services >> Increase sales, especially among well- trained customers >> Decrease customer questions about a product or products >> Increase customer satisfaction and loy- alty by building engagement and invest- ment in products >> Strengthen the organization by certi- fying its partners, vendors and clients, thereby increasing efficiency and rec- ognition >> Potentially increase revenue by actually selling existing courses and certifcation programs Fig. 1 - Which of the following constituents do you currently serve training and/or support? Internal employees and stakeholders Channel, reseller, partner community Customer community Developer/ affiliate communities Other, please specify 77.6% 77.6% 29.0% 0.0% 20.0% 40.0% 60.0% 80.0% 100.0% 25.2% 2.8% Fig. 2 - How important are extended enterprise initiatives to your organization? Critical, a top priority Somewhat important Neutral Unimportant Do not support extended enterprise programs 37.4% 41.1% 16.8% 0.9% 3.7% Association Other business services Transportation/Logistics Advertising/marketing/media Architecture/engineering/construction Utilities/communications/telecom Consultant/Analysts Retail/wholesale/distributor Governement/federal/state/local/city/county Financial/banking/insurance/real estate/legal Other, please specify Software/web/development/services Healthcare/pharmaceutical Manufacturing Non-profit organization Education (k-12, continuing ed, college, tech. school) Fig. 3 - EET By Industry: 0.0% 2.0% 4.0% 6.0% 8.0% 10.0%12.0%14.0%16.0%18.0%