Elearning! Magazine

DEC 2016 - JAN 2017

Elearning! Magazine: Building Smarter Companies via Learning & Workplace Technologies.

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Page 29 of 60

Elearning! December 2016 / January 2017 29 self-development through the creation of a personalized and meaningful experience. Using data and analytics is an essential asset to shape the talent management experiences and to provide the best results for evaluation. ere are five key talent priorities that support Express' leadership initiatives: >> Increase the importance of engagement through communication. >> Encourage employees to socialize their native genius to grow the company's overall knowledge. >> Encourage personalization and indi- vidualization. >> Leverage knowledge nuggets instead of large traditional courses. >> Implement a modern, easy-to-use talent management platform which leverages experiences and activities to drive knowledge. BUSINESS IMPACT The program is doing well, based on the results the organizational development team tracks. Since the program's implementation in 2013, Express has been able to spend less on development while experiencing the following positive results: >> Reducing employee turnover by 14 per- cent year-over-year. >> A 100 percent improvement in associate engagement scores. >> An increased Net Promoter Score by more than 80 percent. >> e ability to spot potential employees with high potential. (Half of all field dis- trict managers are alumni of Express's high-potential program.) WHAT'S NEXT With its loyalty program being titled ExpressNext, the company is always looking toward the future. Zaller shares they are planning to invite people to post their own videos, create quick knowledge nuggets and expand their leadership programs. —Sources: "e Millennial Generation: Research Review," National Chamber Foundation, https://www. uschamberfoundation.org/sites/ default/files/article/foundation/ MillennialGeneration.pdf #SquadGoals Express has a highly-engaged audience and a highly-recognized brand. With big-name brand ambassadors showcased in all forms of marketing, customers and employees feel an attachment when they see their favorite celebrities pictured in the brand's clothes in marketing materials and on social media. Express works with well-known faces, such as superstar athlete Kris Bryant who led the Chicago Cubs to the 2016 Major League Baseball World Series title, and it-girl model Karlie Kloss, who's perhaps one of the most recognized faces of Taylor Swift's squad. Express does everything in its power to make employees feel like part of its own squad. Retail isn't glamourous and can be a grueling environment — customers can be difficult and it requires employees to dedicate long hours, often on nights, weekends and over the holidays — and it's comforting for employees to know that their employer cares and appreciates all of the hard work and dedication that goes into such a customer service-centric job. Express makes each employee feel valued in the long-term with its training program taking each individual's interests goals into account. Constructive feedback and frequent check-ins make employees realize their long- term goals are attainable. More than that, the day-to-day is what strongly motives the Millennial workforce to choose and grow with a company. Things like free snacks and meals during overnight floor sets when merchandise is changed; a flexible return policy so employees don't get bogged down arguing with unsatisfied customers; generous discounts; and a team mentality are what keeps employees smiles authentic while they're going to work each day. More than half of Millennials volunteer and, according to a report by the National Chamber Foundation, Millennial employees who often participate in workplace-sponsored volunteer activities are more likely to feel positive, loyal and satisfied than those who never volunteer or volunteer infrequently. Those that participate in volunteer work with their companies are more likely to recommend their companies to friends. Also in line with Millennials' desire to do good for others, Express sales associates volunteer thousands of hours each year, and the company provides its staff with the flexibility to explore that passion in both their local communities and on a global scale through its partnership with the MGF Touch Foundation, which supports nonprofit organizations around the world that work to end human trafficking. Rookie of the Year and MLB All-Star Kris Bryant is a legend in the making: https://www.youtube.com/watch?v=twPg-gKIcA8 Like most Millennials, model and Express spokesperson Karlie Kloss has an altruistic approach on life: https://www.youtube.com/watch?v=piS0jDDMnks

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