Elearning! Feb-Mar

FEB-MAR 2015

Elearning! Magazine: Building Smarter Companies via Learning & Workplace Technologies.

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32 February / March 2015 Elearning! TRAINING OF EXTERNAL TEAMS GOES MAINSTREAM BY CATHERINE UPTON AND JERRY ROCHE If you use sofware like salesforce.com, or bank online, you have probably used their online training. Delivering this type of training to an organization's extended en- terprise is commonplace for most organiza- tions. In 2014, almost half of learning orga- nizations now deploy extended enterprise training (EET) according to Elearning! magazine's recent E-learning User Study. EET is the delivery of training, certifca- tion programs and knowledge assets not only to employees but also to customers, partners, suppliers, channel and distribu- tor networks, franchisers and franchisees, association members, independent agents, contractors and volunteers — in short, any stakeholder who does not work directly for the organization. EET initiatives are recognized by many companies as being integral to customer sat- isfaction. For some companies, the extended enterprise is the face of the organization. For others, product development or distribution is the only way a client might measure the quality of the supplier-user relationship. EXTENDED ENTERPRISE TRAINING USAGE Almost half of organizations, (45.7 per- cent) surveyed by this publication had an extended enterprise training initiative in place. Of these organizations, 77.9 percent were focused on the customer community while 64.2 percent are focusing on supply chain and afliate channels. (Fig. 1) And 37.4 percent indicated that their extended enterprise initiatives were critical and a top priority for them. (Fig. 2) EET DEPLOYMENTS Extended enterprise training is widely adopted by both the corporate and public sectors. Heavy corporate users — health care/pharma, fnancial services/banking/ real estate, manufacturing and sofware/ Web/development — account for approxi- mately 40 percent of deployments. Educa- tion (schools/colleges), non-profts and government are heavy users in the public sector, accounting for 45 percent of deploy- ments. (Fig. 3) Organizations of all sizes deploy EET, with 41 percent having fewer than 1,000 employees. (Fig. 4) To deploy EET, the various technology elements needed — including a learning management system (LMS), online course- ware and e-commerce — are integrated. Given the focus on customers, many orga- nizations leverage community and social networks to engage with customers. About 40 percent use an on-demand LMS, where training can easily be developed and deliv- ered to external audiences. Te sofware- as-a-service (SaaS) model only requires users to have Internet access to complete their training, providing a very fexible and scalable solution. However, 43.5 percent of organizations use an enterprise LMS hosted behind the frewall. Extended Enterprise Training Trends

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