Elearning! Magazine: Building Smarter Companies via Learning & Workplace Technologies.
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Trendlines Recognition Breeds Engagement
According to the U.S. Department of Labor, the number one rea- son people leave their jobs is lack of appreciation. >> 54% of organizations involuntarily lost high-performing
88% of employees surveyed cite lack of acknowledgement as their top work issue. These figures speak to the challenge of talent retention and employee engagement, illustrating that a troubling percentage of employees who feel undervalued move on to what they hope will be greener pastures. But what of the productivity of those that remain Discretionary
>> employees during the first half of 2010.
effort is directly linked to feeling valued. If you believe that your efforts matter, then you will be less likely to leave and more likely to invest greater effort into the job. Companies with above-average employee commitment exhibit above-average revenue growth 71% of the time. —Source: TemboSocial and HumanResourcesiQ.com whitepaper can be downloaded at www.humanresourcesiq.com/talent-manage- ment/white-papers/social-recognition-programs-why-they-matter/
Social media marketing usage among the Inc. 500 — the 500 fastest-growing private companies — indicates they are contin- uing to increase their usage of some social media tools, while pulling back from others.
Facebook usage was up in 2011, along with usage of Twitter and foursquare. Nearly three-quarters of the companies studied were using LinkedIn in 2011, and almost half had adopted YouTube. Compared to 2009–2010, the usage of blogs, online video in social media, message/bulletin boards, podcasting and Myspace were all down. There was also a 50 percent decrease from 2010 in Inc. 500 companies who said they used no social media marketing tools.
But some of the abandoned marketing tools are still reported to be highly effective for companies that continue to use them. Message and bulletin boards, along with blogging, got the highest success ratings of any tools, among companies that use them for marketing. While a strong majority of respondents indicated they were having success with Twitter (86%) and Facebook (82%), this was lower than several other, less-popular services.
SOCIAL MEDIA TOOLS
USED BY INC. 500 COMPANIES 2009-2011
(% of respondents) 2009
Facebook
The majority of people visit Twitter.com while at work, with 62 percent accessing the site from work only versus 35 percent that
access it from home only. —Source: Alexa, the Web Information Company
12 March / April 2012 Elearning!
LinkedIn -- 73% Twitter
YouTube -- 45% Blogging
61% 52% 45%
Online video 36%
Message/bulletin boards 28% Texting
Discount sites -- 5% Myspace
12% -
9%
16% 6%
Don't use any 18%
1% 9%
—Sources: University of Massachusetts Dartmouth Center for Marketing Research, 2012; www.eMarketer.com
59% 50%
33% 33%
5%
64% 37%
24% 15%
Mobile apps -- 14% foursquare Podcasting
-- 15% -
11% 6%
2010 71%
2011 74%
Social Media Becoming Popular Tool — Especially For Marketing
